In recent years, more businesses – from retail, department, discount, convenience and specialty stores, warehouse clubs and restaurants to small mom-and-pops and start-up entrepreneurs working from home – have turned to portable storage containers as a way to not only free up space at their establishments and store records, equipment and seasonal/surplus inventory, but also as a way to set themselves apart from their competition.
The Importance of Branding and How Portable Storage Containers Can Help
In today’s highly competitive business climate, the right type of branding and how it’s marketed is vital, and customers have come to expect innovation and fun from the brands and businesses they loyally follow online and off. This is where portable storage containers and business branding have begun to meet.
Both established and new business owners have been enjoying the flexibility of portable storage units and have been using them in unique ways to build their brands, catch the eye of prospective customers and run as leanly as possible to keep costs down and profits up. Two of the most popular of those uses are:
- Office Space Solutions: Whether your business is home-based, growing your current office is on your mind or expanding into other locations is in the cards, mobile storage units can help you increase your business reach without breaking the bank. Many business owners are using them to open up more space in their current locations and storing records and equipment. Some business owners have even been using mobile storage containers to store important assets as they set up more permanent office space or move offices.
- Seasonal Storage: Retailers, restaurateurs and hotel owners have been using the mobile containers to manage their seasonal and surplus demand and store merchandise very efficiently and cost-effectively. Some retailers, in particular, have taken advantage of their storage containers and have held seasonal sales inside of them to make room for the next round of merchandise they need to store inside of them.
If you’d like to employ portable containers as part of your business branding strategy, then make sure your storage unit is one of the more interesting, inviting and cheerful features of the local landscape.
A.B. Richards, the leading supplier of ground-level storage containers in the Northeast since 1982, can help you get started. Contact our storage container experts today at (800) 597-5971 to learn more about our storage container renting and leasing options for our weatherproof, fireproof, sturdy, stainless steel storage units.